Role:
Lead Artist
Lead Artist
Software Used:
Photoshop CC, Unity
Photoshop CC, Unity
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I had a pivotal role in ramping up the brand identity for Car Town Racing. I started on the project early in production before the aesthetic standards were set for the game. I provided concepts and final style guides for promotional, marketing, various forms of game art, and final publishing art for the app store. I managed assets and provided art direction for all assets that were delegated to the team.
Marketing art often needs to be flexible to fit various web sizes for publishing to social media and ad networks. The images below are the most common formats seen on the web and mobile platforms.
